Addis Ababa, 12 December 2023
M-PESA Safaricom, launches a 90 Days National Lucky Draw Promotion to reward over one million M-PESA customers, agents and merchants who register and transact on M-PESA, from 11 December 2023 to 11 March 2024.
Terek Be M-PESA aims to create awareness about M-PESA and drive its usage, while awarding customers and businesses unique codes for registering and transacting on M-PESA.
The prizes includes; 3 cars for consumers (monthly), 1 car for businesses, two Bajajs every two weeks (twenty four Bajajs), 360 phones every two weeks (2,160 phones) and bonus airtime daily.
Each customer will receive a maximum of 10 unique codes per day that will enter them into a draw to win either daily, bi-weekly or monthly prizes. One unique draw code will be sent via SMS for every 20 birr or more transacted on M-PESA by Customers, Agents and Merchants. Customers receive 5 draw codes for registering on M-PESA. Users earn codes in multiples of 20 birr but less than 20 birr of transactions do not earn customers and businesses any draw codes.
In partnership with the National Lottery Authority, a bi-weekly automated lottery draw will determine prize winning customers, agents and merchants.
Winners will receive a call from a Safaricom Ethiopia representative using only the number +251-700 700 700 with instructions on how to claim their prize. They will be awarded in their cities of residence at Safaricom shops. For airtime prizes, customers will receive an SMS from Terek Be M-PESA and their accounts will be automatically recharged.