Addis Ababa, 8 August 2023
After four months of exciting engagement with our customers, the Terek Begursha national promotion came to an end on 3 August 2023 following the final draw of prizes on the day.
During the National promotion, lucky winners have been awarded three cars, seven Bajajs, seven motorbikes, 21 tablets, 20 Samsung S21 smartphones, 700 Nana phones, 700 Kerefa phones and over a million airtime vouchers.
‘Terek Begursha’ has enabled an increased engagement with our customers and contributed to the considerable rise in the number of subscribers and the surge in top-up rates.
“Over the past four months, Terek Begursha has been extremely successful in creating excitement among our existing customers, attracting additional new customers to our network as well as driving the usage of our products and services. The national promotion gave us a chance to extensively engage with our customers in all parts of the country. We have been aggressively expanding our network to numerous towns over the past months and we are pleased that the diversity of winners is reflective of the developments. I would also like to extend my heartfelt gratitude to our customers for making the national promotion a success,” said Charles Wanjohi, Chief Commercial Business Officer, Safaricom Ethiopia.
The Terek Begursha national promotion was a lucky draw that awarded unique codes to customers for buying a Safaricom SIM card, downloading and using WhatsApp, recharging their existing lines with airtime and buying packages. The prizes have positively transformed lives of our winning customers, as witnessed in the heartfelt testimonials during the prize handover. “I am very happy that I won the car. All I can say is Mashallah, Alhamdulillah”, said Mohammed, from Afom city – Somali Region, who bought a SIM Card and won the third car.
Although Terek Begursha has come to an end, Safaricom Ethiopia continues offering unique preposition such as unlimited calling Safaricom to Safaricom for a day when customers top-up 5, 10, 20 and 25 birr while customers get a week full of unlimited calling Safaricom to Safaricom when they top-up 50, 100 and 250 birr.
Further Ahead Together!
About Safaricom Ethiopia
Safaricom Ethiopia is a purpose-led technology and communications company committed to contributing to Ethiopia’s digital transformation and inclusion agenda.
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